Autor: Vijay Mahajan
Obra: Africa Rising : How 900 Million African Consumers Offer More Than You Think
Idioma: Inglês
Editor: Pearson Education , 2008
Formato: capa dura com sobrecapa , 16 x 23 cm
Págs: 288

Observações: With more than 900 million consumers, the continent of Africa is one of the world's fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.

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economia e negócios , globalização