The Creative Economy de John Howkins

Detalhes da Obra

Título:
The Creative Economy
How People Make Money From Ideas

Autoria:
John Howkins
Detalhes do Artigo

Estado:
Usado / Capa com sinais de manuseamento / Miolo em bom estado - Apresenta manchas de acidez nas páginas iniciais e finais

Capa:
Mole

Editora:
Penguin Books

Colecção:
-

Edição:
2.

Ano de edição:
2013

Páginas:
292

Idioma:
Inglês

ISBN:
978-0-141-97703-4
Sinopse

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age.
His key rules for success include: Invent yourself. Be unique. Own your ideas.Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle.Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.
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