Autor: Don Peppers and Martha Rogers
Obra: Return on Customer : Creating Maximum Value from Your Scarcest Resource
Idioma: Inglês
Editor: New York : Doubleday , 2005
Formato: capa dura com sobrecapa , 16 x 24 cm
Págs: 296

Observações: nternationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, "The One to One Future." Now, in "Return on Customer, " they have written an even more revolutionary book, redefining the very concept of what it means to be "profitable" as a business.

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