Rethinking the Future: Rethinking Business

Rethinking the Future: Rethinking Business Principles, Competition, Control and Complexity, Leadership, Markets and the World.
This volume looks at how organizations can be redesigned to survive and thrive in tomorrow's hyper-competitive global environment; how they can learn to adapt to change and improve their performance; and how they should be managed , if at all.
Rowan Gibson is an independent business consultant who works in close cooperation with EURO RSCG - a global advertising agency network whose clients include Microsoft, Procter & Gamble, Compaq, BMW and Philips.
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