How do firms behave? Why are firms different? What are the functions of the headquarters unit in a multibusiness firm? What determines success or failure in international competition?

In Fundamental Issues in Strategy, twenty-two prominent scholars collectively address these four fundamental questions to examine strategic management's intellectual roots and to strengthen the field's theoretical foundations. It frames a complete and original statement about the future of strategic management - and establishes a foundation for future growth and development in the field of strategy.

Número de páginas: 636 páginas
Idioma: Inglês
Editora: Harvard Business Review Press